WHAT'S NEW AT JUST ICE TEA?

In the coming months, Eat the Change will launch a line of just-sweet-enough organic bottled teas. (see comments for today's Business Insider article.) Two weeks ago we were busy launching our Eat the Change carrot and mushroom snacks, but our plans changed when Coca-Cola announced they were discontinuing Honest Tea.  The response to Coke’s announcement helped me appreciate that for millions of people Honest Tea is more than “just a tad sweet” bottled teas – it is a different approach to ingredients, to the planet and to people – employees, farmers and tea drinkers. Our tea growers worried that Coke’s action could be seen as a...

Today’s announcement by The Coca-Cola Company that they will be discontinuing Honest Tea is a gut punch to all the sweat, tears and incredible passion that went into building our beloved brand.  My thoughts are with our longtime partners and friends, the organic and fair trade farmers who helped develop their communities and protect their ecosystems with the tens of millions of pounds of tea, sugar, and spice they sold us. I am grateful for the hundreds of amazing people who helped Barry Nalebuff and me grow this idea from five thermoses and an empty Snapple bottle into more than a billion bottles sold. While I...

We are honored to share the story of another Changemaker. Meet Truphena Choti, the founder AfriThrive, a nonprofit organization founded in 2019 dedicated to creating economic opportunities for underserved African immigrant communities through building a sustainable and culturally appropriate local food system in the Greater Washington, DC area. Thank you for your service and kindness, Truphena!

Our Habanero BBQ jerky isn't just great for snacking, but it's the perfect ingredient to add a little spice to your recipes! These Tamarind Sticky Noodles will help bring the heat to your spring season with a kick of chili and ginger.