Brewed with Purpose
We don’t source ingredients based on what’s easiest. We source based on what’s delicious and what’s right. From high-elevation tea gardens to smallholder honey farms, we partner with Fair Trade certified growers who share our commitment to organic farming and long-term impact. And through our sourcing, we are reinvesting in these farming communities. Where it’s grown matters. How it’s grown matters more.
Fair Trade Premiums at Work
For every pound of fair trade tea we purchase, we pay a premium that goes directly to farming communities. Workers democratically decide how to invest these funds in their communities.
Recent projects include:
• Eye care for an entire village
• Water access infrastructure
• School playground and science classroom
• Women's empowerment programs
Protecting Farmers & the Planet
Organic farming means no synthetic pesticides or fertilizers – protecting farm workers from harmful chemicals and keeping our waterways clean.
Did you know? Tea leaves are never rinsed before brewing. If chemicals are sprayed during growing, they end up in your cup. Choosing organic when it comes to tea makes a difference.
Purpose Pledge
Just Ice Tea is proud to be a founding brand of the Purpose Pledge – a nonprofit initiative that helps consumer brands hold themselves accountable to greater impact.
Purpose Pledge brands commit to plan centered around accountability for consumer health, environmental impact, employee fairness, corporate governance and community contributions.