WHAT’s NEW AT EAT THE CHANGE™?

It’s been a busy summer. On May 23 we learned that Coca-Cola was discontinuing Honest Tea. After two weeks of mourning, we announced on June 6 we were going back into the bottled tea business. On September 6 we sold our first bottle of Just Ice Tea at a PLNT Burger in New York City. And tomorrow we will be officially introducing the line & sharing some of the more than 1,000 retail launch partners. So how did we manage to mobilize from the Go Decision to Launch in three months? First, we have to be honest. This wasn’t a...

The 5th variety of tea we will be launching is a peach blend featuring teas from China & India. I’ve written about our tea from China so today I will focus on the Korakundah Tea Garden nestled in the hills near the Nilgiri Mountains in S. India. It is one of the most magical places on Earth. I have visited the garden several times over the years & my son volunteered as a teacher at the village school. The landscapes are breathtaking, but it's also an impressive integration of nature & agriculture. Wild leopards, water buffalo, tigers & snakes roam through the tea bushes,...

The fourth variety of tea we are disclosing is a blend of black tea and lemonade (we will be withholding the name and label until our official launch).  This blend of flavors was Honest Tea’s second best-selling variety, so we are confident it will be warmly received. The tea leaves come from an organic, Fair Trade certified farm in Mozambique, run by a relatively new supplier who was able to revitalize dormant fields into a thriving organic tea garden.   While we know taste is critical to the success of a variety, it’s the people selling the product that can...

No tea line can be complete without at least one herbal option.  Our first herbal offering is brewed with hibiscus flowers and blackberry leaves which imbue a beautiful deep red color (we will be withholding the name and label until our official launch).  But the drink is not only visually striking, it’s refreshingly tart and quenching.  I have found myself to be increasingly sensitive to caffeine, so I usually go herbal after lunch. This drink is modeled after one of Honest Tea’s, Black Forest Berry, one of our first 5 varieties when we launched the brand in 1998.  While I...