WHAT’s NEW AT EAT THE CHANGE™?
Eat the Change
![Our Planet-based Commitments](http://justicetea.com/cdn/shop/articles/DSC00176_{width}.jpg?v=1615390328)
Our Planet-based Commitments
When we chose the name Eat the Change, we knew we would be holding ourselves to a high bar. The aspiration to offer foods that help move our diets toward a cooler planet is an ambitious one. But it’s a behavior change that’s both urgent and attainable. Urgent because scientists agree that unless we change our diets, the earth will continue its trend of warming toward 2 degrees, with catastrophic effects. Attainable because unlike voting or buying a car (which people do every few years), people eat every day. And with every meal and snack, we want to offer people a meaningful (and delicious) option to help them take a stance against climate change.
Eat the Change
![Our Chef-Crafted Commitments](http://justicetea.com/cdn/shop/articles/Screen_Shot_2021-02-22_at_1.21.12_PM_{width}.png?v=1614018214)
Our Chef-Crafted Commitments
Here we are in some of the most challenging times, both economically and psychologically, and many are just looking for comfort and a light at the end of the tunnel. As a chef, in moments like this I turn to my craft as a form of catharsis and means to contribute.
Eat the Change
![Creating our Logo](http://justicetea.com/cdn/shop/articles/Picture1_{width}.png?v=1611692325)
Creating our Logo
One of the most creative parts of launching a brand is designing a logo – if you do it right, the logo should accomplish several things:
Eat the Change
![Finding our Brand Name](http://justicetea.com/cdn/shop/articles/DSC03391_{width}.jpg?v=1610483186)
Finding our Brand Name
What’s in a Name?
Creating a brand is a lot like recording a hit song. That’s what I was told by Honest Tea’s brewmaster, George Scalfe, back when my co-founder Barry Nalebuff and I were getting started. Before George got into juices, teas and bottling plants, he worked in the music business. Sometimes, he said, he only needed to hear a few chords to know if a song was going to be a hit.