WHAT'S NEW AT JUST ICE TEA?

Ok, here’s the scenario – you’re a start-up CPG entrepreneur ready to launch in retail and you have a choice – you can either sell your product in a local 7-store chain or in a national chain of 100 stores.  Which do you choose?  Of course, like any good entrepreneur, your first answer should be “both” because entrepreneurs don’t have to accept the ground rules (as long as we aren’t breaking the law!).  But if pressed to make a choice, I would opt to launch in the smaller chain. 

Every Fourth of July I try to express some gratitude for the amazing country we call home.  This year more than ever, we are aware the United States has all sorts of flaws and painful scars that have yet to heal.  But despite these shortcomings, it’s important to keep in mind there are unique qualities about our nation that make it unlike any other place in the world for launching an enterprise.

Our tag line for Eat the change is “Chef-Crafted. Planet-Based.” Despite our strong commitment to creating planet-friendly foods, we chose to prioritize “chef-crafted” in our messaging and here’s why

I’ve written before about how my wife, Julie Farkas, has been the most important partner in my career, not to mention my family. But in addition to Julie, I’ve been fortunate to have three wonderful business partners and friends who have been critical to the success of each enterprise: Barry Nalebuff at Honest Tea, Ethan Brown at Beyond Meat and now Spike Mendelsohn at Eat the Change. Here are some thoughts on why it makes sense to have a partner when starting a business, what makes a great partner, and how to find one.